The 3 Types/Terms of Expansion Diffusion
CONTAGIOUS DIFFUSION: Occurs when numerous places or people near the point of origin become adopters (or infected, in the case of a disease)
Example: Hinduism spreading throughout the Indian subcontinent
Example: Hinduism spreading throughout the Indian subcontinent
HIERARCHICAL DIFFUSION: Occurs when the diffusion innovation or concept spreads from a place or person of power or high susceptibility to another in a leveled pattern
Example: Many people cutting their hair the way Taylor Swift did.
Example: Many people cutting their hair the way Taylor Swift did.
STIMULUS DIFFUSION: Occurs when the innovative idea diffuses from its hearth outward, but the original idea is changed by the new adopters
Example: Different Menu items from McDonalds around the world.
Example: Different Menu items from McDonalds around the world.
Relocation Diffusion
RELOCATION DIFFUSION: Involves the actual movement of the original adopters from their point of origin, or hearth, to a new place
Example: Spread of Christianity, when people moved and brought it with them
Example: Spread of Christianity, when people moved and brought it with them